January 2025-March 2026 | Love Kitsap Impact Report

Our team brings decades of tourism marketing experience, working efficiently and collaboratively to deliver meaningful results for Kitsap County.

We produce and manage in-house marketing and promotional assets, including digital campaigns, editorial placements, and destination storytelling that elevate Kitsap as a travel destination.

Our creative and technical teams continue to enhance and expand the Love Kitsap and StayKitsap26 platforms, which have seen strong engagement and growth. These platforms highlight each region of Kitsap County while providing intuitive tools that help visitors plan their trips based on timing, interests, and location.

Through strategic marketing, media placements, and ongoing website development, we are actively showcasing Kitsap County and driving awareness across regional and national audiences.

As the closest Fan Zone to Seattle, Kitsap is uniquely positioned as a highly accessible destination by both car and ferry. Under the oversight of the County and our strategic team and task force, we are proud to play an integral role in the Kitsap Countywide FIFA 2026 effort.

From the public announcement of the Fan Zone and the kickoff experience at Lumen Field to the development of the communications platform, Love Kitsap created the StayKitsap26 branding and developed StayKitsap26.com. We continue to work closely with key stakeholders to establish a strong foundation for welcoming visitors. This includes regular stakeholder updates through our task force and multiple countywide presentations to organizations such as KEDA, KRCC, and others, ensuring regional awareness, alignment, and support.

The post-fifa staykitsap26.com pivot:

StayKitsap26.com features Kitsap’s collection of lodging options in an easy-to-navigate system created for prospective travelers. After the world championship games have concluded in Seattle, the Stay Kitsap website will shed soccer-related content and fully pivot into a comprehensive resource on Lodging & Accommodations in Kitsap as well as a compendium of the most popular experiences, restaurants, and itineraries - continuing to serve travelers researching tourism-related information in Kitsap with clear, comprehensive, and concise information.

Both websites include a growing list of Kitsap’s unique experiences and suggested itineraries to help visitors make the most of their time and see as much of our beautiful communities and POIs as possible.

We have 80+ Kitsap’s top eateries, cafes, and restaurants, and the list is growing. On staykitsap26.com visitors can filter by food type and city to drill down and explore the best of what Kitsap has to offer!

Love Kitsap has come up alongside the Downtown Bremerton Association and the Bremerton Fan Zone to drive marketing awareness and promotional support for the Fan Zone activities throughout June & July.

Design Refresh

After many years of the same colors and fonts, we decided it was time for a bit of a refresh.

‘Like a Local’ (previously ‘secret summer’) SERIES

Back for a 2nd season with all new local guides who share their favorite places to eat, drink, explore, and experience Kitsap. This year’s guides include:
Pete Orbea, the Zappeys, Molly Brahmer, Danielle Rimbert, Korum Bischoff, and more!

Seasonal Pages + Event guides

  • The Home page and additional main navigation pages - like the Summer and Autumn pages - are refreshed annually to reflect new adventures, events, and environments.

  • Our Seasonal Guides curate information on all annual Kitsap events, eliminating the need for locals and visitors to spend hours searching for event details.

  • Event Guides feature unique event details and explore how to enjoy all the festivities.

The Beloved Holiday Gift Guide

Break up with Amazon for gift giving and support our local small businesses. Shopping locally has never been easier than it is with our Gift Guide. The local makers, small shops, and locally owned storefronts create the fabric of our retail economy. We’ve consolidated the info in one easy-to-navigate space, making shopping locally easier than ever.

annual events calendar | Website

Love Kitsap hosts the ONLY ANNUAL EVENT CALENDAR, where locals and visitors can access all of Kitsap’s annual event information.

‘Northwest Explorer’ films Season 2!

Love Kitsap created the concept for this series and has been a "PBS Pioneer," moving the program forward.

Season 1 featured six episodes, highlighting Bremerton and Bainbridge Island.
Season 2 features six episodes focused on North Kitsap, showcasing Poulsbo, Suquamish, Hansville, and Port Gamble.

Hosted by Angela Moore, this series is designed to elevate Kitsap’s visibility across proven target market audiences, strengthening our position as a must-visit destination.

Over 9,000+ photos now exist in our content library database. These assets are the foundation for all our print and digital marketing, ad campaigns, social media content, and more. Additionally, these assets are available AT NO COST to all of our local partners, giving them greater freedom to achieve their marketing goals.

regional + Statewide advertising | Media partnerships

Love Kitsap played a pivotal role in ensuring Kitsap County had a strong presence in regional and state tourism guides this year. Without our direct support and investment, Kitsap would not have received the exposure needed to compete with other destinations for regional, national, and international coverage.

Our efforts secured advertising placements and ensured Kitsap was prominently represented in both the Washington State Tourism Guide and Visit Seattle’s Official Visitors Guide. These publications have a proven impact on travel decisions — introducing visitors to new destinations and increasing overnight stays — making them the most influential print platforms for tourism marketing in Washington.

WA State Visitor’s Guide Stats:

  • 1.2+ million (annual readership)

  • 225,000 (print copies)

  • 460,000 (digital reads)

Visit Seattle Visitor’s Guide Stats:

  • 1.3+ million (annual readership)

  • 200,000 (print copies)

  • 620,000 (digital reads)

Additional Media partnerships

Love Kitsap has an exclusive partnership with WestSound Home & Garden Magazine and its parent company, Premier Media Group, which also operates 425, South Sound, NW Travel, and Life. PMG has partnered with Love Kitsap to help share tourism news, updates, and FIFA 2026 information across Kitsap County. We are deeply grateful for this reciprocal partnership and the continued support of WSM and PMG in helping us amplify the Love Kitsap message.

Building a community of partnerships

As we conclude this long list of Love Kitsap information, we’d like to express our gratitude for reading and taking the time to understand more about the mission and work of Love Kitsap within our community. Our small team is made up of individuals who’ve lived in Kitsap for well over 100 cumulative years. We LOVE living here, we LOVE sharing this community with all of you, and we LOVE helping visitors fall in love with Kitsap.

Sincerely,

Kelle, Joshua, Sarah, and Chris

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2024 End of Year Update