2025 q3 Update
A Quick Look at What’s Been Happening for the Past 9 Months.
Love Kitsap represents a fresh, unified effort to bring out the best in our communities and share them with the world. We are committed to fostering a deep connection between visitors and the authentic experiences that make Kitsap so special. We are committed to dedicating our time & resources exclusively to tourism.
To ensure we make the most of our LTAC funding, we operate with minimal overhead. This allows us to allocate as much funding as possible towards creating impactful marketing and PR assets, which in turn boosts Kitsap’s overall tourism economy.
4+ million views on Facebook! Every 90 days, we’re interacting with over 1 million viewers. This is an amazing stat for all of our Kitsap stakeholders and partnerships. More than 95% of this reach is organic traffic - we aren’t paying for much social advertising, views are happening naturally, because our content is SO good! In fact, Facebook sends us messages regularly to tell us that our ‘content is fire’ and to ‘keep up the good work!’
2+million impressions on Google (that means people are searching ‘Kitsap’ related items and our website is consistently a resource they click on to learn more.
235,000+ pages viewed on the Love Kitsap website - our site is also set to reach over 200,000 clicks from individual website users - this is huge for a website built within the last 18 months.
255,000+ email newsletters have been sent between Q1-Q3, inspiring thousands of clicks to the websites of partners and stakeholders who are featured in our emails.
80,000+ ‘likes, comments and shares’ on Facebook so far this year.
5,600 photos of Kitsap events and POI’s added to our albums and shared with stakeholders, partners, and event organizers.
85 events have been covered by Love Kitsap in the past 18 months! From farmers markets, to Viking bonfires, to parades and festivals, to art walks, Love Kitsap is present and engaged all year long.
100+ countries and all 50 US States regularly visit our website. Love Kitsap is an international voice for the Kitsap Peninsula!
Q3 2025 projects
Our in-house creative and technical teams remain nimble and innovative as we enhance and expand the LoveKitsap websites. The platforms have achieved record engagement, showcasing each area of Kitsap individually and introducing new tools that make it easy for visitors to find resources based on when they plan to visit and which areas they want to explore.
WEBSITE updates:
Love Kitsap offers THREE integrated websites designed to make exploring Kitsap County simple and seamless.
Love Kitsap serves as the central hub for tourism-related events, attractions, and resources.
Explore Kitsap is a comprehensive digital guide — coming soon in print and downloadable versions! — that highlights community experiences in a visually engaging and sustainable way.
Stay Kitsap 2026 is a dedicated World Cup 2026 resource featuring lodging and travel information before, during, and after the games. Together, these platforms connect visitors and locals while showcasing Kitsap’s natural beauty and unique experiences in one cohesive network.
Your official marketing team for the 2026 Seattle Games!
No team has more experience
Our Cascade series ‘northwest explorer’ films Season 2
We are actively developing new content to expand our Kitsap-focused TV series in partnership with PBS Cascade, further building immense exposure for Kitsap County. Season 1 included 6 episodes in Bremerton and Bainbridge Island. In Season 2 — currently in production — we explore Poulsbo and Port Gamble with an additional 6 episodes with our host, Angela Moorer.
Kitsap’s 2025 Advertising campaigns
Love Kitsap played a pivotal role in ensuring Kitsap County had a strong presence in local, regional and state guides. Without our direct support and investment, Kitsap would not have had the exposure needed to compete with other destinations for regional, national and international coverage. Particularly in the Washington State Tourism Guide and Visit Seattle. Our efforts secured advertising and ensured Kitsap was well represented in both of these publications. They’re proven influence on travel decisions - introducing vistors to new destinations, driving ticket purchases and increasing overnight stays—makes it the most impactful print platform for tourism marketing in Washington.
WA State Visitor’s Guide Stats:
1.2+ million (annual readership)
225,000 (print copies)
460,000 (digital reads)
Visit Seattle Visitor’s Guide Stats:
1.3+ million (annual readership)
200,000 (print copies)
620,000 (digital reads)
Stay Features: Highlighting Local Lodging
We launched a new “Stay” series, highlighting over 30 local hotels and Airbnbs. Our efforts are focused on driving travel during the shoulder seasons, with targeted summer promotions to help our lodging partners maintain strong occupancy rates in line with evolving travel trends.
FIFA UPDATES
As part of our collaboration with in-house developers, under the oversight of the county, our strategic team, and task force, we are proud to play an integral role in the Kitsap FIFA 2026 World Cup Team. From the announcement of the Fan Zone and the kickoff experience at Lumen Field to the creation of the communications website, we are working closely with key stakeholders to build a strong foundation for advising visitors. Our messaging highlights Kitsap as an easily accessible "neighborhood" to Seattle—offering visitors the convenience of Seattle access paired with the unique experiences and charm of the Kitsap Peninsula.
Kitsap’s 2026 Web Site is LIVE!
Love Kitsap - website updates
new features:
Summer + Autumn Refresh
The Home page and additional main navigation pages - like the Summer and Autumn pages - are refreshed annually to reflect new adventures, events, and environments.
Our Event Guides curate information on all annual Kitsap events, eliminating the need for locals and visitors to spend hours searching for event details. These live on the seasonal page the event corresponds to, listed in one place, easy for the user to research, with links to additional information and ticket sales.
Specific Event Guides offer further information on local events. In summer we curate lists of Kitsap’s outdoor concerts and summer markets, with round ups of State Parks and golf courses. For Autumn, we round up pumpkin patches, the spookier details, and the end of each farmers market season so users can make the most of those last few sunny Saturdays.
SECRET SUMMER SERIES
Back for a 2nd season with all new local guides who share their favorite places to eat, drink, explore, and experience Kitsap. This year’s guides include:
Pete Orbea, the Zappey’s, Molly Brahmer, Danielle Rimbert, Korum Bischoff, and more!
BIG NEWS FOR SECRET SUMMER! It’s such a hit, we’ve decided to keep them coming all year long. Secret Summer will become ‘Secret Kitsap’ in Q4 as we continue to share local tips year-round.
SUMMER CONCERT SERIES
One of our most popular summer resources, the Summer Concert Guide, highlights all of Kitsap’s summer outdoor concert series from Kingston to the Port Orchard waterfront. We round up all of these hard-to-find resources and help locals and visitors dance the summer nights away.
The Holiday Gift Guide is Back!
We’re encouraging locals to break up with Amazon again this year and support our local small businesses during their holiday shopping. Shopping locally has never been easier than it is with our Gift Guide. We’ve found many of the local makers, small shops, and locally owned storefronts that create the fabric of our retail economy and put them all in one place. Our site is a resource for those who want to shop online in the comfort of their own home and pajamas (!!) and for those who want to shop till they drop! (This page is prominent, within our main navigation all year long, but each year during the holiday season, we update, refresh, and fact-check.
BRAND NEW Articles in q3!
Here are just a few of the many articles we wrote for Q3.
SUMMER + AUTUMN EVENTS PREVIEW:
Piggybacking off the information we write for the Annual Events Guide, Seasonal Guides break down the events of each season with more detail and additional information that’s useful for that particular season (i.e., pumpkin patches in autumn or outdoor concerts in the summer). These articles span the entire Kitsap Peninsula, highlighting events and activities in Bainbridge Island, Port Gamble, Poulsbo, Kingston, Bremerton, and Port Orchard.
TAILS & TRAILS (3RD OF THE SERIES):
The Kitsap Peninsula is especially pet-friendly for travel. Let’s catch up with Walter & Tori as they explore their favorite spots on the Poulsbo waterfront!
#2: Moby + Tim | Port Orchard Waterfront
#1: Autumn + Hannah | Downtown Bremerton
This year, the Suquamish Tribe launched a bus tour! They invited us to attend the inaugural bus tour and experience the history of the Suquamish people firsthand. This was an incredible experience, and we shared our content and advertised this tour all summer.
EXPLORE THE BREMERTON NATIONAL AIRPORT:
Written in collaboration with the Port of Bremerton, we explore all the Port of Bremerton has to offer.
EXPLORE THE BREMERTON WATERFRONT IN 2-3 HOURS:
Bremerton is pet-friendly, kid-friendly, and super easy to explore, even if you’re short on time.
One of our longest-running Kitsap events (since 1974), Whaling Days hosts 3 full days of markets, concerts, and family-friendly activities for locals and tourists alike.
25 adventures in 2025 | 2025 Marketing campaign
This is your year for adventure! It's your year for beach walking, coffee sipping and sailing. It's your year for incredible food, farmers markets and festivals.
2025 is your year to explore the Kitsap Peninsula.annual events calendar
The Annual Events Calendar launched at the beginning of Q1. We found there wasn’t ONE SINGLE SPOT for locals and visitors to access all of Kitsap’s annual event information. UNTIL NOW! Our ANNUAL EVENTS CALENDAR shines a huge spotlight on all of our well-loved yearly events — from Olalla to Hansville and everything in between. This page has filled a huge void for locals and visitors alike — because our events page has surpassed all other pages and become our most helpful resource and the highest-viewed page on the site.
Ongoing Partnership
WestSound Magazine
WestSound Home & Garden Magazine has partnered with Love Kitsap to help share tourism news, updates, and FIFA 2026 information across Kitsap County. Every issue now features an original Love Kitsap article—sometimes even two—available in both print and digital formats. We are deeply grateful for this reciprocal partnership and the continued support of WestSound Magazine in helping us amplify the Love Kitsap message.
The February issue showcased our Tails & Trails article series and exploration guides in a special four-page spread, along with the official announcement that Bremerton has been selected as an Official Fan Zone for the 2026 Seattle World Cup. Moving forward, each issue of WestSound Magazine will include updates on World Cup news and developments leading up to summer 2026.
Advertising projects
coming soon for 2026…
story sails are back - May 24+25
A partnership with Maritime WA allowed us to set sail aboard the historic Carlisle II with the one and only Josh Farley in a guided tour we call ‘Story Sails’. Hundreds of visitors to the Port Orchard waterfront enjoyed sailing on the water & learning local history and lore!
Keep reading for a list of fun, family-friendly activities & things to do in Port Orchard, Washington, rain or shine!